Edvoy
Challenge
The company had a very basic and outdated user profile page, which is a crucial part of the service. Students use this page to upload documents and add personal details. We received a lot of feedback from students saying that the page is not user-friendly, and it’s often difficult to understand what the next step in their journey is.
Approach
As a Staff Product Designer and Individual Contributor, I led the project to refresh the Student profile page. The goal was not only to enhance its visual appeal but also to synchronize it with the UX of the mobile app and the feature set of our CRM.
We analyzed user feedback and conducted a series of experiments. We developed a new information architecture, created dozens of low-fidelity prototypes, and gathered extensive feedback from stakeholders and users worldwide
Key Innovation
I've built and pitched a concept and then created a detailed flow. This flow was implemented in production later. In the process I’ve refreshed almost all components in a company’s design system.
Impact
The redesign resulted in 62% increase in user engagement, 76% in user satisfaction. We saw 42% growth of completed students applications (a critical metric) and 14% improvement in referrals.
Also, we refreshed our design system and drastically improved collaboration between teams.
